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Negativity Effects of Social Media on Business

Nowadays innovative entrepreneurs have to pay much attention to the negative effects social media have on business as they can impede the company’s growth and success in the market. The major problematic issues include blackmailing and black PR, misunderstandings in communication with the customers, underdeveloped decision-making processes, and money squandering.

Boeing, M. (2013). Analysis of cultural differences and their effects on marketing products in the United States of America and Germany: A cultural approach to marketing using Edward T. Hall and Geert Hofstede. Hamburg: Anchor Academic Pub.

According to Boeing (2013), many businesses experience negative effects when working with social media simply because they are being positioned wrong, they do not have a clear picture of content they translate, or they do not know how to determine arguing techniques on the Web. The book is a brilliant example of practice for SMM managers who want to promote their brand with native or permission marketing on the Web. It is full of explanations regarding the edges that an SMM manager should avoid to effectively promote a company. Concerning the credibility of the book, Boeing is one of the most famous authors writing about cultural differences that emerge on the Internet, which means this book is a reliable source of information that can be used as a basis for further researches. The topicality of the book is hidden in its topic, which is focused on the cultural differences, the role they play in social media marketing, and their negative effects in business.

Cadle, J., Paul, D., & Turner, P. (2014). Business analysis: 99 essential tools for success. Swindon: BCS, The Chartered Institute for IT.

The book provides many “how-tos” to prepare social networks pages to start business properly, without any mistakes or with a minimum number of them. The major part of the job is being done before business is launched, and the authors provide many relevant and up-to-date tips to prepare any business for critical comments, negative effects, and customers’ reviews. In addition, the book is divided into the sections that will help both experienced SMM managers and budding specialists to delve into the topic. In terms of its credibility, it should be noted that many famous and respectful scientist worked on it. Apart from this, it is the newest edition that has relevant pieces of advice. The book mainly concerns the topic of the negative effects on the SMM, as it explains how to avoid them and how to tackle the consequences if they have emerged. In addition, it provides ten sections discussing negative effects of emergency help.

Healey, J. (2011). Social impacts of digital media. Thirroul, N.S.W.: Spinney Press.

The book analyzes social impacts that digital media have on people on the Web, which of them are negative, and how companies can run or avoid these risks by making them useful for the business. Healye explains how to promote business in the era of depression and hypochondria and which content to produce to avoid such mental disorders in future. Owing to the fact that Spinney Press is a decent publisher that specializes in digital media books, this particular work is a trustworthy source of information. In addition, it is focused on the negative effects of social media as it provides much information about the influence of network on people and many other problems that must be studied by specialists. For instance, voyeurism and depression combined with hypochondria in practice have nothing common with promoting business on the Internet, so these problems should be solved by psychiatrists.

Keegan, W. J., & Green, M. C. (2017). Global marketing. Boston, MA: Pearson.

Nowadays, according to the authors, business expansion is a must. Briefly, a book discusses many topics related to both offline and online marketing strategies. It explains how to make an effective compilation of these two spheres (online and offline), how to organize marketing without negative effects for business, and which trends will be relevant in the short-term future. The authors aim to give an insight into the way how to run a business with the help of such popular social networks as YouTube, Instagram, and Facebook. The book is believed to be a dependable source; it analyzes globalization and international marketing in detail. In fact, it is hard to imagine a modern business world without these two concepts. Concerning relevance to the negativity of social media, it investigates such actual topics of modern times as international marketing on the Internet and negative effects at the international level in SMM.

Ghobakhloo, M., Hong, T., & Standing, C. (2014). Business-to-business electronic commerce success: A supply network perspective. Journal of Organizational Computing and Electronic Commerce24(4), 312-341.

The authors Ghobakhloo, Hong, and Standing were intended to demonstrate which tools a business should use if it is a chain, for example a chain of coffee shops or supermarkets, and if it wants to create a strong brand in the electronic commerce space. According to them, e-commerce is the most lucrative way for businesses to stay tuned on the Web and the most convenient way for customers to shop. The book provides many relevant examples: starting from selling autos and jewelries to promoting clothes and pets by means of SMM. As far as its credibility is concerned, Journal of Organizational Computing and Electronic Commerce is claimed to be one of the prominent sources for SMM and e-commerce topics. Thus, there are no doubts that this source is credible. Most importantly, the research is relevant to the topic, since it reviews negatively effects in social media. Furthermore, it explains how to work not only with negative effects that emerged because of Facebook and Instagram but also with Twitter and up-to-date visual social media network Pinterest.

Ross, J.-M. (2009, July 27). A corporate guide for social media. Retrieved from

Joshua-Michele Ross managed to present a social media marketing guide in an article. Gradually, the author provides valuable pieces of advice for working with SMM to eliminate negatively effects on the Web. One of the important recommendations he provided indicates that performance must be calculated in subscribers or involvement index. Everything must be presented in numbers, and primarily — customers and subscribers, involving the audience and promotion. Analyzing the source credibility, one must admit that Forbes is one of the most famous business journals founded more than 100 years ago; it delivers the most relevant news, interviews, and reviews in a timely fashion. The article corresponds to the topic, as it gives clear and step-by-step instructions on how to work with SMM in any situation.

Tuten, T., & Solomon, M. R. (2014). Social media marketing. Harlow, UK: Pearson Education.

The major ideas of the book can be described by three rules for social media and business networking. The first rule: it all starts with the habit of removing the extra. The second rule: hiding from the annoying tape is crucial. Relations are more “expensive” and valuable. The third rule: to subscribe to interesting people on Facebook and add them to the priority or thematic list for reading is important. As for the book’s credibility, Pearson Education is one of the best Brinish-owned educational publishing centers that deliver qualitative books to many schools and corporations willing to study business, social media, Internet, and other topics. The relevance of this book to the issue of negative effects in SMM can undoubtedly be seen in a vast number of rules provided by the authors. It is one of those desk books for any SMM manager to overcome problematic situations and manage difficult customers on the Web.

Valdar, A., & Morfett, I. (2015). Understanding telecommunications business. London, UK: The Institution of Engineering and Technology.

Valdar and Morfett explained how telecommunication managed to enter our life and become one of the most effective tools in business promotion. Over the past decade, there occurred drastic changes in the telecommunications industry. The main feature of the organization of the established telecommunications company is its initial focus on business processes, which is associated with the orientation of activities to manage individual services and resources. The scientists suggested where the focus of modern business should be put on to stay tuned and draw customers’ attention and how telecommunications can enhance the structure of e-commerce. In terms of the reliability of the source, The Institution of Engineering and Technology in London is one of the most famous educational institutions and organizations that deliver solid knowledge about new technologies and modern engineering. Concerning the relevance of the book, telecommunication business is closely connected with social media and its both positive and negative effects, so this edition will be useful for everyone who wants to successfully mix any promoting technologies within SMM and telecommunication context.

Zhang, X., Sun, M., Wang, Z., & Huang, X. (Eds.). (2015). Social media processing. Singapore: Springer Singapore.

The authors of this book used “prevention” principle and managed to explain how to avoid negativity effects of social media on business. One of the relevant pieces of advice provided by Zhang, Sun, Wang, and Huang is to avoid any copying. The subscribers still do not see everything that you publish, but it is not the reason to ignore the fact that there is a copyright law. Even outside of Facebook or any other social network, any attempt to reach the audience will be at least within one dozen. Regarding the credibility of the work under analysis, all authors are famous and competent scientists who have multiple profile articles and years of experience in social media business. Analyzing the relevance of the book, it should be stated that it shows the whole process of building a brand and campaign in social media, so it helps to minimize negative effects on SMM or find effective solutions to the problems.

Zu, L. (2009). Corporate social responsibility, corporate restructuring and firm’s performance. Berlin: Springer.

Zu claims that there is no social media effects without communication and explains how to build communication with subscribers and customers in all cases. The author believes that if the channels of communication are good, customers are eager to give feedback to the company or tell their friends something important about the concrete brand. Relevant communication, paying attention to the customers’ interests and mutual understanding are the main keys to million subscribers who will be turned into customers. Regarding the reliability of the work, it should be mentioned that it was published by Springer – a publication center founded in Berlin more than 65 years ago. It delivers only qualitative books from reliable authors, including books on business and marketing. The edition is relevant to the topic as it shows the structure of SMM and performance of the firm inside. In addition, it emphasizes the importance of social responsibility for negative effects of SMM and discusses the reasons why everyone should pay attention to it.